OUGD401 - Practical Outcome & Evaluation

I have chosen these three as my final designs. I have chosen these as I think these were the ones with the clearest message and the cleanest design. I have included the pacman design within my final designs even though it doesn’t work as a set with the other two because I think it conveys the message I was trying to put across well. 

I asked a number of people their thoughts on the posters and the general view was that the message I was trying to get across with the 'Fill the void' posters is very clear and that they do make you think which is what I was trying to achieve. A couple of people didn't quite understand the 'When will you be full?' poster straight away and it required longer to think about but I don't necessarily think this is negative as it does make you think about it a bit more to form your perception of it. 

If I were to do this module again I would definitely try to manage my time better as I didn’t manage to print the posters out in digital print due to poor time management and not being able to book a space. I am happy with my final designs and think that I have achieved what I set out to achieve which was to create something that would make young people think more about consumerism. I would have liked to have created a wider range of posters if I had more time on this brief. 

OUGD401 - COP Practical Development

One of the messages I have thought about using within my posters is ‘Fill the void’ as within my essay I looked at how brands often aim to make the consumer unhappy with what they have and persuade them that they will be happy if they buy something more, however this is a vicious cycle because we are never truly satisfied with what we have and are always wanting something more. 

I had also thought about using  ‘I consume therefore I am’ the idea I had was having the outline of a person covered in brands so I tried this idea out in illustrator.

 I thought this design could also work with the ‘Fill the void’ message which I would prefer to use as I think ‘I consume therefore I am’ is too similar to adbuster’s ‘I shop therefore I am’. I tried the same design with the message fill the void and then thought I could simplify it further by just having the text and filling the word void with brand logos. I think these two designs with the message fill the void are effective as the message and design are both clear and simple.