Modernism & Postmodernism

Following our seminar where we were introduced to modernism and postmodernism we have to give an example of both styles of graphic design. 

The main principle in Modernist design is that form follows function. Modernist design is legible, logical and minimal and rejects ornamentation and has an emphasis on negative space. It doesn't follow trends and is timeless so it still looks contemporary 50 years after it was designed. Modernism uses the International Typographic Style also known as the Swiss Style, which is a set of guidelines that includes using asymmetric layouts, use of grids, sans-serif typefaces with flush left, right ragged text and preference of photography over illustrations.

Task 1 - Image Analysis Excercise

The Uncle Sam’s Range Cooker image was created by Schumachaer & Ettilinger in 1876 and is an advertisement for the Uncle Sam range cooker. The Savile and Lumley poster was created during World War 1 in 1915.